Selling tech door to door Best Buy and Amazon plan to find business that is percolating just under the surface by doing what brush salesmen used to do: Go house to house.
With thousands of gadgets and add-ons available for communication and tasks inside the home, consumers may not even know what they need or what’s available.
But suppose you could get a high tech person to come to your house, and review your needs?
Best Buy’s in-home salespeople hope to do just that. The new program is aimed at ‘unlocking latent demand,’ Best Buy CEO Hubert Joly told The Wall Street Journal.
It’s different than showing up to a store with an item in mind. In that case, the salespeople sell that item. They might have an upsell, too. But it’s probably not what the consumer needs.
The house-to-house program will let consumers know what they could have and how it would help them. Plus, salespeople can schedule installation.
Amazon’s program sends employees to homes to provide free ‘smart home consultations’ that let people test out voice controlled devices and other gadgets like smart switches.
Unlike the traveling salespeople of yore, these consultants aren’t paid on commission and don’t press for an immediate sale. They just tell you what you could have.
The two-year-old Amazon program is currently offered in six cities.
