The customer says the pizza tastes bad, but the customer ate half of it.
The shopper asks for a refund for a shirt that has clearly been worn and worn out.
The caller says the gadget he bought was broken on arrival. It has been six months!
In small business, when you’re running close to the margin, customers who want your product for free are not only annoying but also expensive.
How should you treat this situation?
Give them the benefit of the doubt, says CXService360. Small business has a huge investment of time and money in each customer. You generally want to keep the customer, if there is any chance the customer is telling the truth. Customers return to a company where they’re treated with respect. Not only do these customers come back but they also tell their friends, comment on social media, and discuss positive experiences with family and friends.
That means treating even the unlikely complaint with respect and professionalism. Agents can thank the customer for calling or showing up and then point out the shirt looks well-worn and make an offer that is somewhat less than a refund. To make this work, the agent or sales person has to be trained.
Some customer service situations occur because the customer is angry, not about their current complaint, but about something else. Customer service representatives can make polite chat about how often they shop or use the service and whether they have had other complaints. It could be a learning situation.
If the business does make an exchange or refund on an item in which the credibility of the customer is suspect, a record should be made. You don’t have to keep a dishonest customer. All you have to do is keep your temper because losing it usually goes badly.
While some companies are terrified of bad talk on social media, remember that while happy customers talk you up, and unhappy customers can talk you down, dishonest customers pass the word around. If you are too easy, there is a slice of humanity out there who will exploit it. Some larger retailers make 100 percent lifetime quality guarantees and they have accepted routinely dishonest customers as a cost of business. But talk to the customer service reps and they’ll tell you: the word gets around. If you aren’t a giant retailer, that’s a word you may not want out there.
