Key to any successful business is being staffed with the field’s top talent. Small business owners understand this, but their small budgets may limit their efforts.
However, there are steps that small business owners can take to attract top tier talent, and be just as competitive as their larger counterparts.
Your brand
Monster highlights building a strong brand as key to attracting the best talent.
“For example, when describing your company or writing job ads, avoid generic language, such as ‘lots of opportunity, great place to work,'” Susan Strayer LaMotte, founder of Exaqueo, told Monster. She added:
“You have to focus on what’s yours — what makes your company great that’s different from everyone else.”
Local help
Your local chamber of commerce is a good start for listing your job opening. They may list your opportunity in their periodic communications, like emails and newsletters, to members. They may be willing to list it for free. Also, if you are a member of any professional organizations, reach out to them. These groups often have the best access to top talent that could be great fits for your business.
Sell your strengths
Considering many top-talented workers are drawn to large, established companies, you must make sure you stress any standouts for your business. For example, if you have a patent on a product you sell, which shows it’s unique to just your business, point that out.
Logistics
Many top-level professionals have become accustomed to being able to telecommute. While this option may give you pause if you want to keep tabs on your new employee, you should consider it. Telecommuting continues to be one of the things workers rank high on their list of desired perks.
